Turning complex ideas into
clear, compelling brand stories.

Brand Strategy / Content Strategy / Campaigns / Creative Direction / Brand Systems

From making the content to shaping the strategy behind it.

I’m a global brand and content leader with a background spanning social media, campaigns, creative direction and content systems.

Today, I work across brand, content and systems — setting direction, shaping creative approaches and building the frameworks that help teams turn strategy into work that can travel across audiences, channels and markets.

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Selected Work

  • Global Brand & Content Leadership

    BRAND STRATEGY / CONTENT STRATEGY / SYSTEMS

    How I help set direction across a global content ecosystem — from brand development and creative direction to templates, governance and production systems.

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  • Papal Visit

    BRAND EXPERIENCE / CREATIVE DIRECTION / MESSAGING

    Creating the messaging, visual approach and brand experience around a high-profile institutional visit — from environmental graphics to installations and supporting content.

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  • School Meals

    GLOBAL CAMPAIGN ACTIVATION

    Turning technical evidence and policy into an accessible global campaign — balancing institutional storytelling with content designed for real audiences.

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  • #InvisibleMeal

    CREATIVE CONCEPT / TIKTOK PARTNERSHIP

    WFP’s first TikTok campaign — from creative concept and content production to a global platform partnership spanning 13+ markets.

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  • From Field to Content

    STORYTELLING / PHOTOGRAPHY / CONTENT

    Photographing, interviewing and collecting stories in the field — then turning them into content designed to travel across channels, formats and organizations.

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  • Independent Projects

    BRAND / DESIGN / PROTOTYPING

    Experiments in identity, storytelling and creative production — from small brand systems to physical products developed through AI-assisted prototyping.

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Experience

 

A decade of building global content — and the systems around it.

From social media and hands-on production to global campaigns, creative direction and brand leadership, my career has grown alongside the way organizations communicate.

2016–2025
Global Social Media & Content / United Nations WFP

2026–PRESENT
Global Brand & Content Manager / United Nations WFP

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VIEW FULL CAREER ON LINKEDIN →

CORE AREAS

Brand Strategy & Systems
Global Content Strategy
Creative Direction
Integrated Campaigns
Social & Digital Strategy
Content Operations
Creative Briefing
Global Stakeholder Management
AI-Assisted Creative Workflows